Are you working on your business or just living in it? Michelle Smith offers a quick win to enhance your brand strategy by creating your business story. This essential exercise helps forge human connections, boosts brand recall, and sets you apart from competitors. Dive in and discover how a captivating narrative can transform your business journey!

In this guest post, Karen Thatcher explores the art of authentic storytelling in business. Learn how sharing your unique journey, values, and purpose fosters connection, loyalty, and trust with your audience.

Every brand has a story, and for Bloom Creative, it’s one rooted in family, creativity, and resilience. Founder Amy Walters shares the personal inspiration behind her brand’s name, colour choice, and core values, each a tribute to her grandmother. From the memorable purple hues to the concept of "blooming" as a symbol of growth, Bloom Creative’s identity is as much about transformation as it is about honouring legacy. What’s the story behind your branding? Does it reflect your journey, values, or someone who inspires you?