The Bloom Blog

Guest Blogs, Tips & Tricks Lucian Chevallier Guest Blogs, Tips & Tricks Lucian Chevallier

Friend or foe: the impact of AI on creating websites

Is AI a game-changer or a challenge for web designers? In this guest post by Lucian Chevallier, we explore how AI can enhance website creation, offering tools for rapid prototyping, idea generation, and customer engagement. Lucian also highlights the risks of overreliance on AI, reminding us to blend human creativity with technological advancements for the best results.

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Design Tips, Guest Blogs, Tips & Tricks Gillian Jones Design Tips, Guest Blogs, Tips & Tricks Gillian Jones

Web copy or web design - which should come first?

Web design and copy are equally important, but should one come before the other? In this guest post, conversion copywriter Gillian Jones explains why creating web copy first often results in more effective websites, improving SEO, navigation, and conversion rates. With a strong relationship between designer and copywriter, copy-first development ensures your brand story flows smoothly from one section to the next. Gillian shares key insights for making your website both user-friendly and Google-friendly, including tips for using wireframes and templates that make copy integration seamless.

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