The Bloom Blog
Friend or foe: the impact of AI on creating websites
Is AI a game-changer or a challenge for web designers? In this guest post by Lucian Chevallier, we explore how AI can enhance website creation, offering tools for rapid prototyping, idea generation, and customer engagement. Lucian also highlights the risks of overreliance on AI, reminding us to blend human creativity with technological advancements for the best results.
How to double your website’s conversion rate without more traffic
Tom Garfield of Brand New Notebook shares strategies to turn more website visitors into leads without driving additional traffic. From slow loading times to unclear navigation, identify and fix the leaks in your website to convert more of your existing visitors.
Web copy or web design - which should come first?
Web design and copy are equally important, but should one come before the other? In this guest post, conversion copywriter Gillian Jones explains why creating web copy first often results in more effective websites, improving SEO, navigation, and conversion rates. With a strong relationship between designer and copywriter, copy-first development ensures your brand story flows smoothly from one section to the next. Gillian shares key insights for making your website both user-friendly and Google-friendly, including tips for using wireframes and templates that make copy integration seamless.