Helen, director of Cymorth Addsyg, approached us last year and asked if we could create a visual identity for her business. Since then, we've been creating a series of designs and assets for her business.

Helen, director of Cymorth Addsyg, approached us last year and asked if we could create a visual identity for her business. Loving everything about her business and where she aims to take it, we were excited to work with her on this project!

In this fast-paced world of business, every tool that saves time and enhances quality is a game-changer. Here are seven helpful tools designed to improve your workflow and make an impact, whether you’re refreshing your brand, tackling design tasks, or staying organised. From AI-driven colour palette generators like ColorMagic to the flexibility of Canva’s Bulk Edit feature, each of these tools has a unique superpower to offer your business. Have you tried any of them yet?

Earlier this week, Tate & Lyle (now owned by American Sugar Refining Inc.) revealed their new branding for Lyle’s Golden Syrup. If you haven’t seen the buzz yet, in short: the new lion icon has caused up‘roar’ amongst loyal customers and followers…

Bloom Creative dives into the latest design trends shaping 2024. Discover the resurgence of gradients, bold colour palettes, the influence of AI in design, and the eclectic style fusions of today. Learn how to keep your brand current with these innovative trends and creative insights.

Ready to elevate her brand, Tina from eleVAte Virtual Assistant Services teamed up with Bloom Creative for a professional logo refresh. Our collaboration transformed her DIY logo into a bold, meaningful design that reflects her business growth. Read more about how we approached her goals and created a brand identity she loves.

Graphic design isn’t just about creating something beautiful—it’s about guiding your audience through information. This post shares practical tips on how to build visual hierarchy so that the most important parts of your design always get noticed first.

Imagine a day spent with 25 budding creatives, each designing a brand logo from scratch. In this workshop, students developed eco-friendly logos for The Sustainable Sweet Shop, combining sustainability with vibrant design. Discover how they created concepts that capture the brand's commitment to indulgent, responsible treats.

In this post, we dive into branding essentials to help your business stand out. From curating your colour palette and fonts to defining your image style, we offer practical tips for crafting a powerful brand presence.

Web design and copy are equally important, but should one come before the other? In this guest post, conversion copywriter Gillian Jones explains why creating web copy first often results in more effective websites, improving SEO, navigation, and conversion rates. With a strong relationship between designer and copywriter, copy-first development ensures your brand story flows smoothly from one section to the next. Gillian shares key insights for making your website both user-friendly and Google-friendly, including tips for using wireframes and templates that make copy integration seamless.

In design, font choice is key to making a lasting impact. Our first design tip tackles why “less is more” when selecting fonts, recommending no more than two per design to keep your visuals clean and effective. We explore pairing bold serif fonts with simpler ones for balance, and emphasise choosing unique but accessible fonts to make your brand memorable. With thousands of fonts to pick from, it’s tempting to use many, but fewer, well-matched fonts can actually strengthen your brand identity. Follow these top typography tips to create designs that are both professional and easy to read!

Considering a colour refresh for your brand? Choosing new brand colours can be an exciting way to update your business identity. Whether it’s part of a full rebrand or a simple refresh, this post covers seven essential things to think about. From understanding the reason behind the change to exploring colour psychology and professional support, we’ve got practical advice to help you make informed decisions. Get inspired and bring new energy to your brand with our colour refresh tips.