Every brand has a story, and for Bloom Creative, it’s one rooted in family, creativity, and resilience. Founder Amy Walters shares the personal inspiration behind her brand’s name, colour choice, and core values, each a tribute to her grandmother. From the memorable purple hues to the concept of "blooming" as a symbol of growth, Bloom Creative’s identity is as much about transformation as it is about honouring legacy. What’s the story behind your branding? Does it reflect your journey, values, or someone who inspires you?

Considering a colour refresh for your brand? Choosing new brand colours can be an exciting way to update your business identity. Whether it’s part of a full rebrand or a simple refresh, this post covers seven essential things to think about. From understanding the reason behind the change to exploring colour psychology and professional support, we’ve got practical advice to help you make informed decisions. Get inspired and bring new energy to your brand with our colour refresh tips.