The Bloom Blog
Friend or foe: the impact of AI on creating websites
Is AI a game-changer or a challenge for web designers? In this guest post by Lucian Chevallier, we explore how AI can enhance website creation, offering tools for rapid prototyping, idea generation, and customer engagement. Lucian also highlights the risks of overreliance on AI, reminding us to blend human creativity with technological advancements for the best results.
Building your Business Story
Are you working on your business or just living in it? Michelle Smith offers a quick win to enhance your brand strategy by creating your business story. This essential exercise helps forge human connections, boosts brand recall, and sets you apart from competitors. Dive in and discover how a captivating narrative can transform your business journey!
Revolutionise Your Workday in 2024: 8 Strategies for Streamlined Success
Start your 2024 with a bang! Emma Read shares 8 transformative strategies to revolutionise your workday, empowering you to work smarter, not harder. Learn how to set clear goals, implement time-blocking, streamline communication, and more, to elevate your productivity and success. Embrace the new year with effective tools that make your workdays fantastic!
Spreading cheer: unwrapping the benefits of social media during Christmas 🎄
In this post, Michelle unwraps (see what she did there? 😉) the benefits of sharing on and utilising social media during the Christmas season.
Creating connections through brand photography
Amy Kolsteren, a passionate brand photographer based in Folkestone, shares insights into how brand photography fosters meaningful connections with clients. Explore her top tips for shoot day preparation, ideas for using images effectively, and ways to encourage authentic self-expression in your brand imagery.
Dive Deeper into SEO
In the last post, Kerry shared what SEO is, why SEO is important, and shared her 6-step SEO strategy with us. In this post, she dives deeper into some of these steps to help you help your website reap the rewards in the search engine results.
SEO in Six Steps
Kerry Ferguson, co-founder of Gwe Cambrian Web, continues our guest series by sharing powerful SEO techniques to boost online visibility. Covering key topics from keyword research to local SEO, this guide is ideal for businesses ready to take their website to the next level. Start implementing these steps and watch your traffic grow!
Top 5 videos every business should have
Video content is a powerful marketing tool, and these five essential types—from testimonials to explainers—can help any business stand out. NDH Productions' Nikita-Dean Hart explains how each video supports your business goals year-round.
How to double your website’s conversion rate without more traffic
Tom Garfield of Brand New Notebook shares strategies to turn more website visitors into leads without driving additional traffic. From slow loading times to unclear navigation, identify and fix the leaks in your website to convert more of your existing visitors.
Strategy made easy for business owners
Louisa van Vessem shares actionable tips for building strategy into your business, even if “strategy” feels daunting. Learn how to prioritise, focus, and align actions with your long-term vision in this guest post.
The Power of Authentic Storytelling in Business
In this guest post, Karen Thatcher explores the art of authentic storytelling in business. Learn how sharing your unique journey, values, and purpose fosters connection, loyalty, and trust with your audience.
Web copy or web design - which should come first?
Web design and copy are equally important, but should one come before the other? In this guest post, conversion copywriter Gillian Jones explains why creating web copy first often results in more effective websites, improving SEO, navigation, and conversion rates. With a strong relationship between designer and copywriter, copy-first development ensures your brand story flows smoothly from one section to the next. Gillian shares key insights for making your website both user-friendly and Google-friendly, including tips for using wireframes and templates that make copy integration seamless.