The Bloom Blog
4 tips to make your business blooooom
September is a perfect time to reflect and plan for your business's growth. Explore these four tips, from reconnecting with your mission to creating space for creativity, to help your business bloom as we approach 2025.
Case study: Design for Cymorth Addysg
Helen, director of Cymorth Addsyg, approached us last year and asked if we could create a visual identity for her business. Since then, we've been creating a series of designs and assets for her business.
Case study: Branding for Cymorth Addsyg
Helen, director of Cymorth Addsyg, approached us last year and asked if we could create a visual identity for her business. Loving everything about her business and where she aims to take it, we were excited to work with her on this project!
3 ‘Golden’ rules for your own rebrand
Earlier this week, Tate & Lyle (now owned by American Sugar Refining Inc.) revealed their new branding for Lyle’s Golden Syrup. If you haven’t seen the buzz yet, in short: the new lion icon has caused up‘roar’ amongst loyal customers and followers…
2024 Design Trends and Predictions 💡 👀
Bloom Creative dives into the latest design trends shaping 2024. Discover the resurgence of gradients, bold colour palettes, the influence of AI in design, and the eclectic style fusions of today. Learn how to keep your brand current with these innovative trends and creative insights.
Design tip #3 - make the important stuff stand out
Graphic design isn’t just about creating something beautiful—it’s about guiding your audience through information. This post shares practical tips on how to build visual hierarchy so that the most important parts of your design always get noticed first.
Student workshop logo results: Skyview Safari Park
Step into the world of logo design with Team 3 as they craft a brand for Skyview Safari Park. In this student workshop, they developed a logo to represent the immersive, interactive experiences of this zoo, blending adventure with conservation awareness.
Student workshop logo results: The Sustainable Sweet Shop
Imagine a day spent with 25 budding creatives, each designing a brand logo from scratch. In this workshop, students developed eco-friendly logos for The Sustainable Sweet Shop, combining sustainability with vibrant design. Discover how they created concepts that capture the brand's commitment to indulgent, responsible treats.
Design tip #2 - really know your branding
In this post, we dive into branding essentials to help your business stand out. From curating your colour palette and fonts to defining your image style, we offer practical tips for crafting a powerful brand presence.
Web copy or web design - which should come first?
Web design and copy are equally important, but should one come before the other? In this guest post, conversion copywriter Gillian Jones explains why creating web copy first often results in more effective websites, improving SEO, navigation, and conversion rates. With a strong relationship between designer and copywriter, copy-first development ensures your brand story flows smoothly from one section to the next. Gillian shares key insights for making your website both user-friendly and Google-friendly, including tips for using wireframes and templates that make copy integration seamless.
Design tip #1 - when choosing fonts, less is more
In design, font choice is key to making a lasting impact. Our first design tip tackles why “less is more” when selecting fonts, recommending no more than two per design to keep your visuals clean and effective. We explore pairing bold serif fonts with simpler ones for balance, and emphasise choosing unique but accessible fonts to make your brand memorable. With thousands of fonts to pick from, it’s tempting to use many, but fewer, well-matched fonts can actually strengthen your brand identity. Follow these top typography tips to create designs that are both professional and easy to read!
Want brand new brand colours? Here are 7 things to consider
Considering a colour refresh for your brand? Choosing new brand colours can be an exciting way to update your business identity. Whether it’s part of a full rebrand or a simple refresh, this post covers seven essential things to think about. From understanding the reason behind the change to exploring colour psychology and professional support, we’ve got practical advice to help you make informed decisions. Get inspired and bring new energy to your brand with our colour refresh tips.